Category Archives: Trademarks & Design

Adidas’ three-stripe trademark invalid

In 2014, Adidas registered a figurative trademark with the European Union Intellectual Property Office, consisting of “three parallel equidistant stripes of identical width, applied to the product in any direction”, reproduced in the application for registration as follows:     However, shortly after registration, a Belgian company applied for a declaration of invalidity on the […]

In-depth analysis of the news introduced by the legislative decree n. 15/2019

The Legislative Decree 15/2019, in force in Italy since the 23rd of March 2019, introduces some important innovations in the field of trademarks. These changes, in fact, have the purpose of integrating and expanding the Italian Industrial Property Code, in order to adapt it to the provisions of the EU Directive 2015/2436 on the approximation […]

Trademark revocation and invalidity: possible also through administrative procedures

Legislative Decree No. 15 of 20 February 2019, which came into force on last 23 March, introduces some important innovations regarding the revocation and invalidity of the trademark. In particular, it introduces an administrative procedure that allows the revocation or invalidity of a trademark through a faster procedure, instead of the one carried out in […]

McDonald’s has lost the right to the trademark ‘Big Mac’

This was established by the European Union Office for Intellectual Property (EUIPO), which ruled on a company’s action concerning the revocation for non-use of the well-known American trademark. The evidence provided by McDonald’s to demonstrate the serious and effective use of ‘Big Mac’ throughout the Union was not useful. The decision states that certain evidence, […]