In November 2025, the new Common Practice CP17, entitled “The Distinctive Character of Slogans”, was published. It aims to identify a set of common criteria for assessing the distinctive character of slogans for the purposes of their registration as trademarks. The work was carried out by the European Union Intellectual Property Office (EUIPO) and the […]
Italian Brainrot: who owns the rights?
The phenomenon of “Italian Brainrot” originated on the web as a set of surreal characters generated through AI and spread mainly via social platforms in the form of memes and other virtual content. Their success has not remained confined to the internet; in fact, one of the most important Italian publishing houses has launched the […]
Digital Omnibus: a reform proposal that demands thorough consideration
In recent weeks, the so-called Digital Omnibus has been at the centre of the European debate, amid undeniable needs for simplification and equally undeniable risks of oversimplification. One thing is certain: the reform proposal marks a radical change in the European Union’s approach to the digital sphere. As the European Commission itself writes, “The Data […]
Anatomy of the Italian Law on Artificial Intelligence: Analysis of Chapter II
After having examined Chapter I, the analysis of the Italian law on artificial intelligence (Law No. 132 of September 23, 2025) continues with Chapter II, which can be defined as the true core of this new law. Chapter II: How AI Will Be Regulated in Critical Sectors Chapter II addresses the regulation of AI use […]