Category Archives: Trademarks & Design

Thom Browne: The Distinctiveness of a Striped Trademark

In a recent decision set to spark debate within the fashion industry, the European Union Intellectual Property Office (EUIPO) has rejected Thom Browne, Inc.’s application for position mark 018980277. The EUIPO deemed the submitted sign to lack the necessary distinctive character under Article 7(1)(b) of the European Union Trade Mark Regulation (EUTMR). The Heart of […]

Zara vs. Zara and the Protection of a Well-known Trademark

well-known trademark

The recent ‘Zara’ versus ‘Zara’ case involves the well-known Spanish fashion company Inditex, owner of the famous clothing brand, and Ffauf Italia S.p.A., a company operating in the food sector, renowned for the production of dried pasta under the “Pasta Zara” brand. The Case Inditex, owner of the ZARA trademark, registered in 2001 for numerous […]

The New Design Package: What Changes for European Designs

The introduction of the New Design Package represents a fundamental step for the European Union in modernizing the protection of industrial designs and models, thus responding to the challenges posed by new technologies such as the advent of 3D printing, artificial intelligence, the metaverse, and new methods of production and product use. The reform in […]

“Chianti Gran Selezione”: EUIPO Rejects Application to Register Sign as EU Trademark

The Second Board of Appeal of the EUIPO has rejected the appeal filed by the Consorzio Vino Chianti, confirming the lack of distinctive character of the sign “CHIANTI GRAN SELEZIONE” (proceeding R 1650/2022-2). The Case On 30th March 2021, the Consorzio Vino Chianti applied for registration, as an EU collective trademark, of the figurative sign […]