Many companies, even multinational, promote their products and services through influencers. One of the main advantages for companies of choosing this promotional channel is being able to reach easily millions of people, that is the followers of the influencers. In particular, their notoriety and related persuasive power are used to guide the purchase choices of […]
The Court of the European Union has recently established, with judgment of last June 5th, that the famous American fast-food chain McDonald’s lost its rights on the “Big Mac” sign in relation to chicken-based products. The Dispute The issue started in 2017, when an Irish chain of take-away restaurant, Supermac’s, filed a revocation application for […]
In the course of the lawsuit promoted by Fiorentina, the Court of Milan, with decision no. 3435/2024 of March 27th 2024, has declared the invalidity of the “Fiorentina.it” trademark, registered by the defendant company, ordered the transfer of the domain name Fiorentina.it to the football club, and it also found that the plaintiff’s trademarks were […]
The worst damage a trademark could suffer from is counterfeiting, for this reason actions to reduce this phenomenon must be taken. The report on the anti-counterfeiting policies analyzes the actions carried out between 2022-2023 by the Italy’s Second Division of the General Direction for Intellectual Property (Divisione II della Direzione Generale per la Proprietà Industriale) […]
April 26th is World Intellectual Property Day, promoted by WIPO, the World Intellectual Property Organization. The theme...
