Category Archives: Trademarks & Design

The Vespa Case: three dimensional trademark and copyright

three dimensional trademark

The Italian Supreme Court of Cassation recently decided on the “Vespa” case of the company Piaggio, with ruling no. 33100/2023, excluding that a product that has acquired artistic value can be registered as a three dimensional trademark. Are the notions of artistic value and substantial value similar? In 2001, art. 2 of the law no. […]

Made In Italy: new dispositions on the Protection of Cultural Heritage and Fight Against Counterfeiting

tutela made in italy

On December 27 2023 law no. 206/2023 – which aims to enhance and promote the excellence productions and the Italian cultural heritage, as they are considered strategic for the growth of national economy – came into effect. This recent legislative intervention introduces a number of dispositions protecting the made in Italy, including the possibility to […]

The role of social media communication in the Chiara Ferragni branded “Pandoro” case

With provision of December 15th 2023, the Italian Competition Authority (AGCM) fined Balocco S.p.A and the companies managing the trademarks and image rights of Chiara Ferragni (Fenice s.r.l. and TBS Crew S.r.l.) for the unfair commercial practice implemented, on the influencer’s social media accounts also, to promote “Pandoro Pink Christmas”, an Italian Christmas dessert. The […]

Wipo Annual Report 2023: more patent applications, but less trademarks and design

patent application

On 6 November 2023 the World Intellectual Property Office (WIPO) published the report on IP activities register around the world in 2022. Starting from data provided by national and regional intellectual property offices, the WIPO report examines 2022 filings statistics and analyzes the trends of the economy based on creative activities. Patent Applications increase In […]