Category Archives: Trademarks & Design

Services provided in the USA and use of a trademark in Europe: a possible match

use of an European trademark

With judgment of July 13th 2022, given in the case T-758/20, the General Court of the European Union ruled again on the effective and genuine use of an European trademark. The issue involves, in particular, the application for revocation presented against a trademark registered at EUIPO, then integrally granted by the Invalidity Division and confirmed […]

Apple’s trademark “Think different” lapsed

Apple's trademark think different

In a recent decision (judgment of June 8th 2022 in cases T- 26/21, T-27/21 and T28/21) the European Court of Justice had to decide on the possible cancellation of three trademarks of Apple Inc., all having as object the word sign “THINK DIFFERENT”, famous advertising slogan of the Cupertino company. The American company was the […]

The protection of the trademark of a political party

trademark of a political party

The Court of Rome section XVII specialized in corporate matters, with the order of December 16th 2021 made important clarifications in relation to the minimum requirements necessary to protect the trademark of a political party. Giving that there is not a specific discipline on the matter, to this day the jurisprudence provides the possibility for the trademark […]

The advertising slogan containing third-party famous trademarks cannot be protected

advertising slogan

With the recent sentence of March 14th 2022 no. 8276, the Italian Supreme Court of Cassation stated that an advertising slogan referring to particularly well-known trademarks cannot be protected by copyright. The case The case concerned the advertising slogan “500% FIAT”, designed and filed before the SIAE as an original work by someone who was […]